![]() ![]() A Michigan-based real estate agent had her assistant Photoshop Bernie into some listing photos for a particular property. Trend-jacking Meme MarketingĪs previously mentioned, multiple brands and businesses hopped on the meme. These qualities, along with the larger context of folks looking for a little connection and lightheartedness, created a perfect recipe for a meme to go mainstream. That’s because his image brings to mind familiar concepts, like grandpas, slightly bored impatience, casual indifference, being cold, and so on. And someone unfamiliar with Sanders can still understand the meme. As it took off, the meme concept itself was simple and repetitive: Put Bernie in his chair in other backgrounds. ![]() His attire and demeanor were a spot of “ordinary” amid the inauguration’s pageantry. The Bernie’s Mittens meme showcases many of these qualities. These are emotion, “ordinary” people, flawed masculinity, simplicity and repetitiveness, and whimsy. In her research, Limor Shifman outlined several qualities that make a piece of content more likely to spark a meme. Depending on their familiarity with the source texts referenced, not everyone will get the joke. In other words, memes’ humor comes from a mash-up of content. These include intertextuality, juxtaposition, parody, and more. Internet memes get their humor from a variety of techniques. So what made the Bernie’s Mittens meme take off? …Bright Copper Kettles and Bernie in Mittens It offered a chance to engage in a collective moment without cynicism or having to pick a side, a moment of humorous release after the tension of the preceding weeks. ![]() You could like the meme without necessarily embracing Sanders’ political stances. The meme was politics-adjacent, without being political. People on both sides of the political aisle found the senator’s body language endearing, with a slightly grumpy-but-lovable grandfather figure vibe. The “Bernie’s Mittens” meme gave folks a way to participate in an inauguration that was otherwise closed to the public thanks to ongoing pandemic and security concerns. The fun comes from the combination of watching “together” by engaging in parallel social media conversation. Ryan Milner calls such characteristics memetic logics.įor some time, people have engaged in second-screening (think: watching something on TV and browsing social media). Techniques like reappropriation (borrowing content for another purpose) and collective participation are key features of today’s internet culture and conversation. This is because internet memes embody how conversations on social media happen. Memes and Public Conversationįor better or worse, internet memes have become a big part of public discourse online. Even Ikea, Shopify, and many more brands used the moment to generate some interest for their products and services. Sanders’ team put the image on a sweatshirt and donated the proceeds, raising $1.8 million for charities in Vermont. Before his election to Congress, he was mayor of Burlington, Vermont.BERNIE AT THE ALAMO /6bZEhKsWxV- Adri Lacayo January 21, 2021 Sanders unsuccessfully sought the Democratic Party nomination for president of the United States in 20, finishing in second place in both campaigns. He has a close relationship with the Democratic Party, having caucused with House and Senate Democrats for most of his congressional career. Sanders is the longest-serving independent in U.S. He is expected to become Vermont's senior senator and dean of its congressional delegation in January 2023, upon the scheduled retirement of Senator Patrick Leahy. representative for the state's at-large congressional district from 1991 to 2007. A post shared by Sit With Bernie Meme Creator sure to tag and use the #SitWithBernie Hashtag for your chance to be featured below!īernard Sanders (born September 8, 1941) is an American politician and activist who has served as the junior United States senator from Vermont since 2007.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |